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In 2014, BehindMLM published the first review of IDLife. The CEO and creator of IDLife at the time was Logan Stout.

Notable was IDLife’s foray into risky regulatory zone by posing as a drugstore substitute.

The inference was that IDLife’s supplements were on par with prescription drugs.

Josh Paine was named CEO of IDLife in a news release that was published in April.

Josh Paine has established the IDLife executive team and started to lay out important projects in order to support his vision for the business.

Logan Stout has been searching for a candidate with the same basic principles that IDLife upholds for four years. He also wanted someone with great operational and financial competence and a track record of success. Josh Paine is the answer to my prayers.

Prior to joining IDLife, Josh Paine was credited for expanding six well-known businesses and creating successful worldwide organizations while adhering to conscious capitalism ideals.

I did some research on Conscious Capitalism as I was unfamiliar with it.

Conscious capitalism is the fusion of pro-capitalist and systems improvement views, as well as views on business and personal progress, as well as social and environmental effect.

Doesn’t appear dangerous, so yes.

A notable omission from IDLife’s news statement is WorldVentures, the MLM business where Paine first gained notoriety in the sector.

In 2017, Paine was appointed CEO of WorldVentures. Before then, he was connected to the company through Rovia.

WorldVentures was driven into the ground, failed, and finally filed for bankruptcy in late 2020 under Paine’s direction.

Of fact, before Paine joined, WorldVentures had been running as a pyramid scam for almost a decade. However, Paine’s participation in the demise of WorldVentures shouldn’t be disregarded given his earlier engagement through Rovia and subsequent coming on as CEO.

Oh, and it seems that Paine and conscious capitalism have a long history.

The rationale behind this DFW company’s move toward conscious capitalism (Oct 2018)

Josh Paine is interested in staying at the head of WorldVentures Holdings, a direct seller in the tourism sector with offices in Plano.

That’s important since Paine is recognized as an expert in turnaround situations. Paine’s task is often finished after months of getting rid of ineffective individuals and systems and putting new tactics into place.

After a significant investment from a private equity group, Paine moves on to the next challenge with a struggling company.

Companies only contact me when things go bad, according to Paine.

With regards to Paine’s appointment at IDLife, I’m trying not to take it too seriously.

Logan Stout is still in charge at IDLife.

However, it appears that WorldVentures refugees have taken the position of half of IDLife’s senior executives.

I’m not sure if it was the best course of action on Stout’s behalf, given how WorldVentures turned out.

In any case, BehindMLM is returning IDLife today for an updated evaluation after eight years have passed.

The Items from IDLife

The nutritional supplement market continues to be where IDLife largely works, with a focus on “tailored vitamins.” The business carries wearable Garmin devices as well.

There is now a referral code barrier when you click the “store” or “custom vitamins” links at the top of IDLife’s website.

However, you may access the page if you scroll down and utilize the “store” links in the website footer of IDLife.

The nutritional supplement line from IDLife includes products for skin care, exercise, and weight loss. Though there is significant overlap across the categories, take note.

Retail prices for Slim+ (weight loss, fitness, and energy) range from $44.99 for a pouch of 15 single-serve sachets to $79.99 for a jar of 30 servings. Slim+ is described as “a delicious formula designed to help you manage weight, control your hunger, and curb those unwanted sugar cravings while providing focus and energy to power through your day.”

Collagen+ (weight reduction, fitness, and skin care) costs $54.99 for a jar of 20 servings and is described as “a fundamental protein comprising 4 Premium Sources of collagen… coupled with Fulvic Acid and ACTIValoe.”

Lean (weight loss and energy) costs $44.99 for a bottle of 120 capsules or $39.99 for a pouch of 30 single-serve sachets. It is “designed to help boost your metabolism and increase thermogenesis… also provides the nutrient support you need to fuel through an intense workout and support your weight management goals.”

Shake (weight loss and fitness) costs $54.99 for a pouch of 15 servings (vegan alternative is $55.99) and is “filled with 24 grams of grass-fed, cold-filtered 100% whey protein and micro-milled chia seed to help improve metabolism, nourish lean muscle and control your hunger.”

Priced at $31.99 for a pouch of 15 single-serve sachets or $65.99 for a tub of 60 servings, Hydrate (weight loss, fitness, and skin care) “delivers a carefully researched blend of vital electrolytes, antioxidants, MCT’s, vitamins, and minerals to protect the body from the harmful effects of dehydration.”

Energy (weight reduction, fitness, and energy) costs $39.99 for a bag of 15 single-serve sachets and claims to be “a unique and patented mix of natural energy boosters… (that) gives up to 6 hours of continuous energy without the jitters, over-stimulation, or crash.”

A packet of 30 single-serve sachets for sleep (weight loss and skin care) costs $42.99 and promises to “assist your body into balance so you can experience comfortable, restorative, deep sleep.”

Pre Workout (fitness and energy) costs $49.99 for a pouch of 15 single-serve sachets or $70.99 for a tub of 30 servings. It “delivers a carefully researched and balanced complex of targeted amino acids, branched chain amino acids (BCAAs), enzymes, nutrients, vitamins, and minerals to assist in maximizing your physical conditioning and mental focus.”

Post Workout (fitness) costs $47.99 for a pouch of 15 single-serve sachets or $66.99 for a tub of 30 servings. It “provides a high quality complex of proteins, vital electrolytes, and antioxidants to reduce recovery time, while providing proper nutritional support for your body’s muscular and nervous systems.”

Day Cream (skin care): Retail price for a 1.5 fl. oz. bottle of this daily anti-aging moisturizing cream, which is developed with Broad Spectrum SPF 20, is $67.09. oz. bottle (44.5 ml)

The cost of a 1 fl. oz. bottle of serum (skin care), which is described as “a daily anti-aging serum designed to lift away wrinkles and fine lines and leave your skin looking and feeling younger,” is $72.59 oz. bottle (30 ml)

It costs $28.59 for a 6.7 fl. oz. bottle of cleanser (skin care), which is “designed to detoxify and clean the face without stripping it of essential oils necessary to maintain a healthy glow (and) removes all makeup.” oz. bottle (198 ml)

The cost of three 2 fl. oz. bottles of Sanitize+ (skin care), which includes “a hand sanitizer (99.9%) and a lotion,” is $27.49. oz. bottles (59.14 ml)

Kids Nutrition, which sells “excellent tasting chewables” containing 24 vitamins and minerals specifically formulated for children, is available for purchase at

Additionally offered in customisable “box” bundles are IDLife’s supplement and personal care product lines.

Through IDNutrition, the IDLife vitamin line is offered in morning and evening packs.

An online evaluation is how IDNutrition’s tailored features work.

The IDAssessment employs over 5,470 algorithms to evaluate the data you supply to create an IDHealth Score and IDReport that is entirely unique to you. It is based on thousands of medical and scientific research.

According to IDLife, the “health exam” will take two to four minutes to complete.

Consumers are not given any information on the purported scientific research or algorithms.

IDLife DNA is another option that claims to “connect the links from your DNA to your tailored vitamins.”

Diabetes, heart health, excessive cholesterol, and thyroid problems are among the medical disorders that IDLife DNA is said to “help.”

The cost of the customized vitamin programs is not disclosed. This is a result of the formulae’ adaptability.

There are “Vitamin Packs” available that are targeted specifically towards certain medical conditions:

The Compensation Plan for IDLife

Consumers cannot obtain a copy of IDLife’s compensation plan.

The study that follows is based on a third-party download of IDLife’s website version 18.6.

Ranks for IDLife Affiliates

The pay structure of IDLife has thirteen affiliate ranks.

They are as follows, along with their respective qualifying standards:

Associate: Become an IDLife affiliate by signing up and producing and maintaining 100 PV each month.

Produce and maintain 100 PV and GV every month for the director, as well as at least one qualifying leg.

Produce and maintain 150 PV and 500 GV every month, as well as at least two competent legs, as the area director.

In addition to maintaining at least two eligible legs, the regional director must generate and maintain 200 PV and 1000 GV each month.

develop and maintain 250 PV and 2000 GV every month, as well as at least three qualifying legs, for the position of managing director.

Senior Director: maintain at least three certified legs and generate and maintain 300 PV and 4000 GV each month.

develop and maintain 350 PV and 10,000 GV each month, as well as at least four eligible legs, for the Executive Director position.

400 PV and 20,000 GV every month, together with at least five eligible legs, must be generated and maintained by the National Director (two must have a Senior Director or higher in them)

Vice-Presidential Director: must produce and maintain at least six qualifying legs, 500 PV, and 40,000 GV every month (two must have an Executive Director or higher in them)

Presidential Director: create and maintain at least seven qualifying legs, 600 PV, and 80,000 GV each month (two must have a National Director or higher in them)

generate and maintain 700 PV and 160,000 GV every month, as well as at least eight eligible legs, for the National Presidential Director (two legs must have three National Directors or higher in them)

A minimum of eight eligible legs must be maintained, and the international presidential director must create and maintain 1,000 PV and 400,000 GV each month (two legs must have three National Directors and one Presidential Director in them)

Maintain 1000 PV each month, 800,000 GV per month, and at least eight competent legs as the global presidential director (three legs must have three National Directors and two Presidential Directors in them)

Personal Volume is abbreviated as PV. PV stands for “sales volume,” which includes both affiliate orders and sales to retail consumers.

Group Volume is the acronym for GV. PV produced by an affiliate and their downline is known as GV.

Every time an IDLife affiliate adds a new affiliate, a unilevel team leg is created.

An affiliate is put at the head of a unilevel team in a unilevel pay system, and each affiliate they personally recruited is positioned immediately under them (level 1):

New affiliates brought on by any level 1 affiliates are added to the original affiliate’s unilevel team at level 2.

If any level 2 affiliates bring on new affiliates, they are promoted to level 3, and so on down a theoretically endless number of levels.

In a unilevel team leg, at least one affiliate must be Associate level or higher for the leg to be considered “qualified”. It need not be the affiliate who was recruited at the top of the leg.

Shopper Commissions

For the first time, IDLife affiliates receive a 30% commission on all retail sales.

Retail commissions are given out on a sliding scale after 30 days:

get a monthly retail sales volume of $0 to $499 and a retail commission rate of 20%.

create monthly retail sales of $500 to $999 and earn a retail commission of 25%.

get a 30% retail commission rate when you produce $1000 or more in monthly retail sales.

A retail commission match is also available, paying

If the recruiting affiliate joined less than 30 days ago, 20 percent will apply.

10% if the recruitment affiliate has worked for the business for more than a month.

5 percent to the Executive Director or above in the first chain of command; and

5% to the first Vice Presidential Director or higher in line.

PV Bonuses each Month

Affiliates that generate 1000 PV or more per month are rewarded by IDLife:

create 1000 PV in a month, and the following month’s $27.49 Premium Website Bundle subscription charge is free.

Receive a $300 Bonus on your rank-applicable Car Bonus the next month if you create 2000 PV in a month and are an Executive Director or higher.

Annual PV Bonus

When affiliates produce 10,000 or more in yearly PV, IDLife awards them as follows:

10,000 PV annually produced and $500 received

earn 15,000 PV yearly and receive $500

20,000 PV year; earn $1,000.

30,000 PV year; earn $1,000.

40,000 PV year; earn $1,000.

earn 50,000 PV every year and receive $2500

60,000 PV year; earn $1,000.

70,000 PV year; earn $1,000.

produce 80,000 PV per year and earn $1,000

produce 90,000 PV per year and earn $1000

earn a yearly PV output of 100,000 and receive $5000

It’s unclear if these incentives are paid out at the maximum qualifying amount or if they stack.

If I were to guess, the bonus levels stack, given that the bonus rises to $2500 and then decreases to $1000.

Instant Bonus

A $100 Fast Start Bonus is given to IDLife affiliates who sell $100 or more to retail clients in their first 30 days.

Employer commissions

Down three levels of recruiting, IDLife affiliates are paid recruitment commissions (unilevel).

Depending on how much an affiliate who has just been hired spends on their Associate Kit, different commission rates apply to recruitment.

The following are some examples from the IDLife compensation plan’s version 18.6:

20 to 33 percent at level 1 (personally recruited affiliates).

6 percent to 1.6 percent for level 2

5 percent to 1.2 percent at level 3

Even though there are still three Associate Kit categories, the more costly Associate Kits in the 18.6 compensation plan are more expensive ($299.99 to $1199.99) than those that are now offered.

As a result, I’ve given percentages rather than the monetary amounts that are stated in the 18.6 compensation plan. Be aware that those percentages could have been modified to account for the current Associate Kit price range of $299.99 to $799.99.

Employment Bonus

An IDLife affiliate receives a $300 recruiting incentive if they bring on three new affiliates during their first 30 days.

Recurring Commissions

The same unilevel compensation system that IDLife uses to compute and pay out recruiting commissions and residual commissions.

However, residual commissions are paid on up to 10 unilevel team levels as compared to the three levels of recruiting commissions.

Rank determines how many tiers an IDLife affiliate receives residual commissions on:

Directors receive 5% of level 1 pay (personally recruited affiliates)

On levels 1 and 2, area directors are paid 5%.

Regional Directors get salaries of 5% on levels 1 and 2, and 4% on level 3.

Managing Directors are compensated at a rate of 5% on levels 1 and 2, 4% on level 3, and 3% on level 4.

Senior Directors make 5% on levels 1 through 3, 3% on level 4, and 2% on level 5.

Executive Directors are paid 5% on levels 1 through 3, 4% on level 4, 3% on level 5, and 2% on level 6.

National Directors make 5% on levels 1 through 3, 4% on levels 4 and 5, 3% on level 6, and 2% on level 7.

Vice Presidential Directors make 5% of levels 1 through 3, 4% of levels 4 through 6, and 2% of levels 7 and 8.

Presidential Directors make 5% on levels 1 through 3, 4% on levels 4 through 6, 3% on level 7, 2% on level 8, and 1% on level 9.

Earnings for National Presidential Directors and above are 5% on levels 1 through 3, 4% on levels 4 through 6, 3% on levels 7 and 8, 2% on level 9, and 1% on level 10.

Comparative Bonus

IDLife affiliates with the title of Senior Director and above receive a matching bonus on residual commissions.

Per unilevel team leg, the matching bonus is given to up to four affiliates with the rank of Senior Director or higher:

Senior Directors or above discovered in a leg get a 20 percent match on level 1, 10 percent on level 2, and 5 percent on level 3.

Executive Directors receive a 25% match on level 1, 15% on level 2, and 5% on level 3 and level 4 for Senior Directors or above detected in a leg.

National Directors receive a 40% match on level 1, 20% on levels two and three, and 15% on levels four and up for Senior Directors or higher discovered in a leg.

Vice Presidential Directors and higher gain a 40% match on level 1, 30% on level 2, 25% on level 3, and 40% on level 4 if Senior Directors or higher are located in a leg.

Level 1 only applies to affiliates who were personally recruited. I think it’s necessary to earn on extra Senior Director or higher generations to have a personally recruited Senior Director or higher in a leg.

World Pool

2% of the total sales volume for the firm is contributed to the Global Pool by IDLife.

The Global Pool is divided into the following five smaller, rank-specific pools:

National Directors are given a piece of a global pool worth 34%.

Vice-Presidential Directors are entitled to a portion of the 26 percent Global Pool.

Presidential Directors get a piece of the 18% Global Pool.

National Presidential Directors receive a portion of a global pool of 12 percent.

Higher-level international presidential directors are entitled to a 10 percent global pool share.

Bonus for Rank Achievement

IDLife offers the following one-time Rank Achievement Bonuses to affiliates that meet the requirements for Managing Director and higher:

Managing Director and get $100 for qualifying

to Senior Director qualification and get $250

become an Executive Director and get $500

attain National Director qualification and receive $1000

attain Vice-Presidential Director status and earn $2000

attain the position of Presidential Director and get $4000

Bonus for Presidential Team Building

Based on total yearly GV, Presidential Directors get an annual bonus:

produce an annual GV of 100,000 and earn $1,000

you may create 150,000 GV year and get $1500.

200,000 yearly GV with a $2000 reward

produce a GV of 250,000 per year and receive $2500.

produce an annual GV of 300,000 and earn $3,000.

400,000 GV year and earn $4,000

produce 500,000 GV annually and earn $5,000

produce an annual GV of 600,000 and earn $6,000.

produce an annual GV of 750,000 and earn $7500

produce a GV of 1,000,000 per year and earn $10,000

Contrary to the PV Annual Bonus’ uncertainty, IDLife makes it clear that the Presidential Team Building Bonus “not stacks.”

Auto Bonus

A monthly Car Bonus is available to Executive Director and higher level IDLife affiliates:

Each month, executive directors are paid $300.

Monthly pay for national directors is $500.

The monthly salary for vice presidential directors is $600.

Executive Directors are paid $750 per month.

Each month, national presidential directors are paid $1000.

Monthly compensation for international presidential directors is $1500.

$2000 is paid each month to global presidential directors.

Please take note that the PV Monthly Bonuses (see “PV Monthly Bonuses” above) might raise the Car Bonus by $300 per month.

Travel incentives

Incentives trips are mentioned in the IDLife compensation plan:

According to the number of points you have accrued for a particular activity and your ranking among the top earners, you might qualify for trips throughout the year.

For the activities of the downline, the enroller receives points.

There appear to be various eligibility conditions for each IDLife incentive trip that has been offered.

Getting on IDLife

There are three fee tiers for IDLife affiliate membership:

$299.99 for the Associate Product Kit

$399.99 for the Associate Product Kit with DNA.

Large Variety Pack of Associate Product Kits for $799.99

$799.99 for the Associate Product Kit including the Detox Box and Burn Box.

A “Free Membership” option is also available through IDLife, although it is originally independent from the MLM opportunity.

Free Membership IDLife affiliates must either create 500 PV or two affiliate recruits in order to participate in the MLM opportunity.

The pay schedule for IDLife is described in the $27.49 “premium website bundle membership”.

This sounds like a recurring monthly charge for a straightforward cloned website that would be used to promote IDLife goods. On IDLife’s website, there is no information available regarding the subscription.

IDLife Summary

The “pharmacy but not a pharmacy” marketing ploy was the major thing I was keeping an eye out for when I updated my study on IDLife.

Although there is no longer any overt doctor imagery, IDLife’s “health assessment” nevertheless resembles a questionnaire you may complete when speaking with a doctor about your food and/or nutritional requirements.

This issue persisted in 2014 and does so now. The FDA has not approved IDLife or any of its products for any ailments or diseases.

On this, the FDA is extremely clear:

Even though they are marketed as dietary supplements, goods that are meant to diagnose, treat, mitigate, or prevent illness are considered pharmaceuticals under the FD&C Act and must adhere to its regulations.

One of IDLife’s vitamin supplement packages is even referred to as a “Diabetes Support Pack.” Additionally, a commercial film with Lindsey begins playing as soon as customers are seated for a health assessment:

Hello, my name is Lindsey, and I’m here to help you eliminate guesswork, throw away that medicine cabinet full of bottles, and uncover a new basis for the health and metabolism of your body.

utilizing your very own custom-made, individualized vitamin and nutrient platform, which we refer to as IDNutrition.

IDLife continues to advertise itself and its supplements as a pharmacy substitute in violation of the FD&C Act.

The FTC has issued two warnings to IDLife over the past two years, despite the FDA still having not caught up with them (COVID-19 income claims in 2020 and a general warning in 2021).

Without altering IDLife’s whole marketing plan, I don’t believe there is a way to get around this. And let’s face it, that’s not going to happen after all these years.

Despite the fact that IDLife and their affiliates explicitly target people with medical conditions and make claims that their customized plans and products are supported by “scientific studies” and “algorithms,” the company acknowledges that there is no real proof to support these claims.

These vitamin packs have the FDA’s approval.

These Vitamin Packs are a type of dietary supplement that does not need FDA clearance. The FDA standards, regulations, and recommendations are strictly followed in the production of each of these vitamin packs.

FDA permission is unquestionably required for vitamin packs that treat medical disorders. It is a denial of the FD&C Act to claim otherwise. The FDA and IDLife must resolve it, though.

If someone is trying to convince you that one of IDLIfe’s products may treat a particular illness or medical condition, you should be aware that their claims are not supported by any peer-reviewed research.

By requesting evidence, you may confirm this for yourself. At most, you could receive a few anecdotal tales as product endorsements (IDLIfe has a FaceBook community for official testimonials, but it’s private, for some reason).

Anecdotal accounts have little relevance to due diligence on medical issues and health.

Moving on to IDLife’s pay structure, I pointed out in 2014;

Getting consumers to complete the ID Nutrition survey and then committing to a monthly spend based on the supplements that are recommended are the main goals of the IDLife compensation scheme.

That still exists, but IDLife’s “Detox Box” supplement has surpassed it in popularity. at least in terms of marketing.

The majority of the aspects of IDLife’s compensation plan remain the same from our 2014 evaluation, but the monetary amounts have altered. This is nothing to worry about because you’d anticipate it after eight years (Rank Achievement Bonuses appear to have been slashed by 90 percent though).

IDLIfe’s compensation plan has well-defined retail incentives and bonuses, but there are no volume limitations unique to retail sales.

As IDLife affiliates advance in rank, PV needs do grow significantly, which implies that retail sales will play a role. It is plainly unsustainable to purchase so much merchandise each month just to rank.

The 30% discount promotion associated with IDLife affiliate membership is something to be aware of. If that’s how someone tried to sell you on the MLM potential with IDLife, they’re probably setting up a pyramid scam centered on products.

They presumably haven’t risen too far in rank for this to work, since the monthly PV requirements get onerous (but not unrealistic if potential commissions outweigh the monthly spend).

In my opinion, IDLife should address this possible compliance issue with either specified retail volume criteria or retail customer requirements in addition to affiliates that have been recruited.

I’m not holding my breath, though, given the entire pharmacy compliance issue.

Josh Paine, a newcomer from WorldVentures, is the last.

It’s hardly a given that IDLife will take the same course that Paine did at WorldVentures. The hiring of several former WorldVentures executives by Paine, however, raises some red flags.

It was a pyramid scheme, WorldVentures. Before Paine was named CEO, it was a pyramid scam, and it remained one until the day it failed.

Simple monthly membership purchases, referrals of like-minded individuals, and the pretense that WorldVentures was making a sizable profit from travel comprised the business strategy.

While Paine was content to ride WorldVentures’ wave of hiring, he finally ran away eight months before the company declared bankruptcy.

Even at the time Paine abandoned ship, distributors hadn’t been paid for some time, thus WorldVentures’ demise wasn’t unexpected.

Paine, who confesses that businesses just hire him to fix things, could save IDLife. at the very least in terms of business.

In order to get a fuller picture of IDLife, we have:

former WorldVentures executives are among Josh Paine’s WorldVentures baggage.

connection of IDLife’s goods with particular illnesses and medical conditions without FDA authorisation;

Keeping compensation information private;

formal product endorsements provided in private;

there are no concrete barriers to affiliate autoship recruiting (it is noted that PV requirements make this difficult at higher rankings);

Concerns about pseudopharmacy highlighted by BehindMLM in 2014 remain unresolved.

To categorically assess the MLM opportunity offered by IDLife as “act with caution,” there are more than enough warning signs.

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