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Root Wellness adopted the uncommon stance of rejecting responsibility after being informed about medical claims made by affiliates and published on its website.

Fortunately, MLM regulation doesn’t operate that way.

The MLM sector is attempting to self-regulate through the DSSRC. In essence, it’s a partnership between the Better Business Bureau and the Direct Selling Association.

The DSSRC has no regulatory authority, but it does issue “rulings” that, according to its claims, are sent to US regulators if they are not followed.

The DSRCC recommended last September that Root Wellness act about medical claims that were posted on its website.

On the “reviews” page of the Root Wellness website, four quoted medical claims mentioned fatty liver, psoriasis, ADHD, chronic tiredness, autism, rheumatoid arthritis, eczema, fibromyalgia, nail fungus, dementia, and undefined “autoimmune problems.”

In response, Root Wellness said, “they were not responsible for the posts.”

It’s a strange stance to adopt considering that US regulators frequently pursue MLM organizations for erroneous health claims made by distributors on social media.

Even more so, given that Root Wellness consented to remove the claims.

This month, as part of a normal compliance investigation, the DSSRC discovered that, in addition to the original four claims, Root Wellness had also made 29 more claims.

The DSSRC looked at new health-related claims that were similar to those made in the 2021 investigation to identify these, including claims that Root Wellness’ products can treat several serious medical conditions, including shingles, Alzheimer’s, Parkinson’s, certain cancers, gout, fibromyalgia, arthritis, and more.

The review portion of Root Wellness’ website appears to have been disabled in response to the second contact from the DSRCC.

Although Root Wellness has asserted once more that the 29 new posts and the social media posts from the 2021 inquiry have been or will be deleted, they have not offered any proof of their attempts to have the salesforce members who made the claims remove them from circulation, such as copies of correspondence asking them to do so.

Unsupported medical claims are prohibited under the FTC Act and the Food, Drug, and Cosmetic Act, which are overseen by the FTC and FDA, respectively, and are thus not allowed on Root Wellness’ website or social media.

As per the DSRCC, if

If Root Wellness fails to withdraw the claims from use or show that it made a good faith effort to do so within a reasonable amount of time, DSSRC will report the case to the relevant government body.

Root Wellness’ other objectives may be the reason why the firm is taking so long to comply with regulations.

In recent months, Root Wellness has employed G3 Development to spread misinformation about SEO on press release websites:

Adam Paul Green is the owner of G3 Development. His marketing technique has included SEO spam ever since his time at MXI Corp:

The spam effort by G3 Development also targets Root Wellness’ social media accounts:

Following a May 30th investigation exposing suspected fraud by creator Clayton Thomas, BusinessForHome has also come under attack:

The DRC’s regulatory compliance reports and a counterclaim made by Christina Rahm Cook against Rain International are also under focus:

It’s unclear if the DSA is aware that Root Wellness is utilizing its emblem as part of a campaign to stop spam.

Clayton Thomas has worked alongside Christina Rahm Cook for a long time. She plays a significant role in Root Wellness’ marketing initiatives:

Rain International filed the lawsuit that Root Wellness is attempting to put to rest in 2021. Cook and Thomas are both listed as defendants.

based on what Rain International claims;

Before September 2016, Cook met with Ryan Fry (also known as “Fry”), who was at the time Rain’s vice president, and consented to serve as a consultant for a skin-care product Rain was creating.

In September 2016, Rain and Cook signed a contract stating as much. Cook claimed to have a Ph.D. in a scientific field and to have “deep scientific knowledge and job experience” during the contract talks.

Cook also gave Rain several papers, including a résumé outlining her qualifications and accomplishments.

Rain claims that in choosing to work with Cook, it used this information and didn’t find out the assertions were untrue for many years.

Additional agreements were made between Rain and Cook in February 2017, November 2017, and December 2019. Rain claims that Cook lied about her credentials and that she did not possess a Ph.D., a strong background in science, or any other relevant qualifications.

Rain claims that Cook’s false statements have hurt company image and consumer loyalty.

Rain additionally claims that Cook obtained highly private and competitive product information from Rain and utilized it to create “items competitive with Rain” rather than carrying out her obligations under the agreement.

Rain claims that Cook set up Predicted Health and International Seed to assist in the creation and promotion of the rival goods.

The non-compete and non-solicitation provisions in the agreements from February 2017, November 2017, and December 2019 were all broken by this.

Rain files this action in response to Cook’s alleged misbehavior and makes the following five claims: four against Cook and one against all Defendants.

(1) Unjust enrichment; (2) breach of contract; (3) careless misrepresentation; (4) conspiracy (against all Defendants); and (5) fraudulent misrepresentation (in the alternative)

Cook’s request to have Rain International’s case dismissed was rejected down. In September 2021, she subsequently filed a suit against the business.

Cook’s counterclaim is still pending, as well as Rain International’s complaint. Both instances have been entered on BehindMLM’s calendar.

Going forward, perhaps, Root Wellness will place more emphasis on regulatory compliance than on information repression.

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