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On their website, Alya Finance remains silent on who owns and runs the business.

The “Alya. finance” internet domain was privately registered on December 21, 2021, by Alya Finance.

Alya Finance is a subset of Alyattes, a larger crypto scheme with many subsidiary schemes.

Although Sinan Ay (right) is not listed as an executive on the Alya Finance website, he is listed as the company’s CEO on the main Alyattes website.

Any claims on his LinkedIn profile that he has held the positions of CEO and CFO for Alyattes since April 2021.

Ay also credits himself as the company’s creator on social media platforms including Facebook and Twitter.

Though Ay was born in Turkey, he now calls Vienna, Austria home.

This all points to Shohan Bowala being Sinan Ay’s entry point into the murky world of multi-level-marketing (MLM) crypto-Ponzi scams.

Ay’s (public) advocacy for Ponzi schemes like Sebtan Assets and Torque Trading is well-documented.

The Australian Ponzi scheme promoter Shohan Bowala is pushing Alyattes and Alya Finance, as expected.

In October of 2021, Ay declared the launch of Alyattes and Alya Finance. Up until last month, advertising and recruiting were limited to Turkey.

A majority of Alya Finance’s visitors still come from Turkey, but the company is seeing a precipitous decline in new hires.

The name “Alyattes” suggests that its headquarters are in Dubai.

Dubai is ground zero for the global multi-level-marketing criminal industry. Any multi-level marketing firm claiming Dubai roots or affiliations should be avoided.

Read on for a detailed analysis of the MLM potential presented by Alyattes and Alya Finance.

Items Offered by Alya Finance

There are no consumable goods or services offered by Alya Finance.

Only promotion of affiliate membership in Alya Finance is permitted.

Payment Structure at Alya Finance

Members of the Alya Finance family put money into ALYA tokens. Alya Finance claims this activity is “pool mining,” which generates passive returns for its backers.

The entry fee for Alya Finance’s investment opportunity is 100 ALYA.

The ALYA tokens you invest in will be frozen for three months. The ALYA token has a 6-month payout period.

At the user’s request, the mining period for Alya Tokens can be prolonged for an additional 6 months or canceled and the funds refunded to the user’s account balance.

Alya Finance’s network marketing arm offers compensation for bringing in new affiliate investors.

Alya’s referral commissions are paid on a unilevel basis.

In a unilevel pay plan, one affiliate sits atop a team and has all of their recruits report to them on the same level.

Any new affiliates recruited by a level 1 affiliate will join that affiliate’s unilevel team at level 2.

Any affiliates on level 2 who bring in new affiliates will be promoted to level 3, and so on, perhaps indefinitely.

Ten is the maximum number of paying unilevel team levels in Alya Finance.

A referral’s rank determines the number of tiers of their team in which they will receive a commission:

Become an Alya Finance associate and deposit 100 ALYA to move up to Rank 1 Rank 2: Put in 250 ALYA and get other people to put in 2000 ALYA Rank 3: Contribute 500 ALYA and get others to invest 5,000 ALYA Put in $1,000 ALYA and get three other people to put in $10,000 ALYA for a Rank 4 return. Investing a total of $20,000 ALYA by persuading five other people to invest $2,000 each is ranked #5. Put in $2,500 of your own money and get five other people to put in $30,000 more to move up to No. 6. Rank 7: Spend $3,000 on ALYA and get others to spend $40,000. Rank 8: Put in 3,500 ALYA and get others to put in 60,000 ALYA. Rank 9: Put in 4,000 ALYA and get others to put in 80,000 ALYA. To the tenth power: put in 5,000 ALYA and get other people to put in 100,000 ALYA.

Commissions for referrals are distributed as a proportion of ALYA investments throughout these 10 tiers according to the parameters listed above.

There is a 6% commission for level 1 (affiliates the affiliate directly recruited) for the top affiliates.

Affiliates in the second level make up 5% of the second level and 6% of the first.

Payouts for affiliates at the third level are 4% for direct referrals, 5% for second-level referrals, and 6% for third-level referrals.

Affiliates in the fourth level get 3% on all levels below them (levels 1, 2, 3, and 4).

Affiliates at the fifth level receive 1% on the first level, 4% on the second, 5% on the third, 4% on the fourth, and 6% on the fifth.

Sixth-tier affiliates receive 6% on the first level, 5% on the second, 4% on the third, 3% on the fourth, and 1% on the fifth and sixth.

Those at Affiliate Rank 7 receive 5% on Level 1, 6% on Level 2, 4% on Level 3, 3% on Level 4, 1% on Levels 5 and 6, and 0.5% on Level 7.

Affiliates at the eighth level make 5% on the first level, 4% on the second, 3% on the third, 1% on the fifth and sixth, and 0.5% on the seventh and eighth levels.

Affiliates at the ninth level receive 5% commission on the first level, 4% on the second, 3% on the third, 1% on the fifth and sixth, and 0.5% on the seventh and eighth.

Affiliates at the tenth level receive 0.5% on levels 7–10, 1% on levels 5–6, and 6% on levels 1–2.

Professional Incentive

Alya Finance not only features Referral Ranks but also Career Ranks:

To advance from “Starter” to “Silver,” “Gold,” “Emerald,” or “Platinum,” you must first invest 500 ALYA and get five others to invest $5,000 ALYA, $10,000 ALYA, $25,000 ALYA, and $50,000 ALYA, respectively.

Diamond Black Diamond: Invest 4,000 ALYA to recruit and maintain two Diamond or higher ranked affiliates Blue Diamond: Invest 4,000 ALYA to recruit and maintain one Emerald and one Ruby or higher ranked affiliate Ambassador: Invest 5,000 ALYA to recruit and maintain one Black Diamond and two Diamond or higher ranked affiliates

Alya Finance leverages company-wide investments of an undisclosed amount to finance 10 regional World Pools.

The aforementioned parameters for Career Rank are used to determine who receives shares from the World Pools.

Beginning members receive 2% of the World Pool, intermediate members 3%, advanced members 4%, diamonds 8%, rubies 8%, emeralds 8%, diamonds 12%, blue diamonds 15%, black diamonds 18%, and ambassadors 22%.

Joining Alya Finance as an affiliate appears to cost nothing.

The minimum investment to join the linked MLM opportunity is 500 ALYA.

To be eligible for referral commission, you must have invested a minimum of 100 ALYA within the past six months.

Alya Investments Conclusion

Alya Finance is the archetypal Ponzi scheme whose promoters finally figure out that the true money is in actually operating the schemes themselves. Then they went and started their Ponzi scheme.

Alya Finance is a marketing gimmick that hides a lack of substance. To put it bluntly, ALYA is a worthless BEP-20 token.

Tokens with a BEP-20 base spend very little time and money to set up (if any time at all).

When you invest in ALYA, your tokens are held in escrow by the firm and you are issued additional tokens, which are used to withdraw capital.

Monthly, Alya Finance hands out 30 Rewards. AlyaFinance will make up for any unpaid commissions on a contract that has fewer than 30 prizes. [sic]

Those who were quick to accept it, like Shohan Bowala, were there over a year ago. They need fresh fools to lose money to them before they can pay out, hence the advertising.

There’s little question that the recent string of Ponzi schemes that have all failed has also had a role.

The multi-level-marketing arm of Alya Finance is a pyramid scam because it does not target retail clients.

There is also Alyattes, which acts as a marketing umbrella outside of Alya Finance.

It looks like a Ponzi scam involving trading bots is on the horizon:

Finally, there’s the required metaverse scam:

The end of fresh investment in an MLM Ponzi scheme is inevitable as affiliate recruiting slows down, as is the case with every such plan.

Because of this, Alya Finance cannot process withdrawals at this time.

In preparation for a token dump exit scam, ALYA has been dumped on public exchanges.

The pool mining terms and any referral bonuses or commissions are entirely at the discretion of the service provider.

Alyattes’ claim that its headquarters are in Dubai makes it easier for Sinan Ay to escape the law and unhappy investors (if he hasn’t already done so).

You can probably guess what happens when you combine Dubai with serial Ponzi fraudsters and the standard crypto Ponzi business model.

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