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Micky Burns, a BehindMLM reader, stopped by earlier today to inform me.

I adore the information on your blog; it has been very helpful to me over the years.

He also attacked our coverage of Awakend’s prelaunch, particularly the article we wrote on their Zenith leptin supplement.

Oz, the white paper may be found online. And even the smallest Google search will illustrate how the leptin hormone functions.

This gave me the idea to visit Awakend’s brand-new website, which wasn’t yet up and running when I covered the company’s prelaunch, and download their “whitepaper” (tell me you’re a crypto bro without telling me you’re a crypto bro).

I’m sorry.

You’ll see that the whitepaper study’s first line states that it was conducted in 2008 and was released in 2009. In other words, the study was carried out fourteen years before the founding of Zenith.

The next thing you’ll see is that “Zenith” has been added, thus altering the published report, as a result of editing.

This makes it ineffective.

What purpose did the initial study serve as published? Does Zenith use the same formula? Do the researchers approve of the manipulation of their study?

Although I don’t have a deep understanding of the academic process, I doubt that doctoring published articles would be favorably received. I am aware that I would object if someone modified published research that I had my name attached to.

The proper course of action would be for Awakened to publish the original report along with an addition stating that Zenith employs the same formula as was discovered in the 2008 study.

According to the document’s attributes, Ashlee Headlee last modified the file on August 12, 2022.

Ashlee Headlee James is one of the moderators of Awakend’s exclusive corporate FaceBook community. Her specific position inside the firm is still unknown.

There is no information about firm ownership or executives on the Awakened website. Since the company’s current primary priority is recruiting, compensation documentation is also missing.

The company’s pay plan has not yet been made public, therefore BehindMLM has not finished reviewing Awakened.

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