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Ashraf Mufareh was compelled to acknowledge that OnPassive’s “FIFA sponsorship” is merely a cable tv advertising campaign.

After Mufareh informed affiliates that OnPassive was a FIFA World Cup 2022 sponsor last month, sponsorship promotion got underway.

A promo film for Fifa World Cup 2022 sponsorship was launched by OnPassive on September 14.

OnPassive is thought to have soon after gotten a cease and desist order from FIFA because it isn’t a World Cup sponsor. OnPassive removed the video earlier this week as a result of this.

Mufareh was compelled to acknowledge that it did not have the authorization to use the FIFA emblem or World Cup trademark, most likely under threat of legal action.

Of course, official FIFA World Cup sponsors are permitted to utilize FIFA’s trademarks and World Cup insignia in their advertising.

OnPassive just produced a new video, in which neither FIFA nor the Qatar 2022 World Cup are specifically mentioned:

OnPassive now appropriately identifies itself as an advertiser on beIN Sports, as per Mufareh’s crisis meeting from yesterday.

The “global network of sports networks” beIN Sports is based in Qatar. There is no economic connection between beIN Sports and OnPassive other than the fact that OnPassive has purchased advertising on beIN.

as of the publishing The new beIN Sports advertising promo from OnPassive has not yet been uploaded on their official YouTube account.

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