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On its website, LimeLife by Alcone doesn’t give any information about its executives.

A picture of the co-founders is given, but no other information is given.

LimeLife by Alcone was first made in 1952 under the name Alcone. So goes the story;

In 1952, a small store in New York City, where our family-owned business began, was used to sell stage makeup to young stars.

We met some of the best theater and film artists and became friends with them because we were all proud of our work.

Alcone’s MLM division, called Alcone at Home, started up at the beginning of 2013. Alcone at Home changed its name to LimeLight by Alcone in 2015.

Then, in 2018, LimeLight by Alcone changed its name to LimeLife by Alcone, supposedly because of problems with its trademark in other countries.

Alcone is a family-owned business, but the people who run it now are not the same people who started it.

Alvin Cohen, a pharmacist, came up with the idea for Alcone. In 2013, Alcone’s co-founder and co-CEO told NewsTimes that LimeLife was Michele Gay.

She said that in 1980, her father, Vincent Mallardi, bought Alcone Co. from a pharmacist.

“The person who had it before me started it in 1950. Back then, he sold cosmetics to show girls from just a few shelves in a pharmacy in Times Square.

She said that Gay’s sister, who used to be the company’s president, and her brother, who is the company’s vice president, are currently growing the company’s customer base and stock.

Madison Mallardi is the other founder and co-CEO of LimeLife by Alcone. At first, I thought that Madison was Michele Gay’s sister, but it turns out that she is her niece.

Before she became CEO of the family business in 2011, Michele Gay had been a teacher. Gay is still co-CEO of LimeLife by Alcone, but in 2016 she quit being CEO of the Alcone Company.

On her LinkedIn page, Madison Mallardi says she had a short stint in fashion magazines between 2011 and 2014. Mallardi joined Alcone in 2010 to work in “Marketing and Sales,” a role that carried over to Alcone at Home.

LimeLife by Alcone and the Alcone Company are both based in New York. Long Island is still home to a store that the Alcone Company runs.

Read on for a full review of the MLM opportunity offered by LimeLife by Alcone.

LimeLife is a product made by Alcone.
LimeLife by Alcone sells a wide variety of skincare, makeup, and tools.

There are too many products to list them all here, so I’ll just list the product categories and the “best sellers” from LimeLife by Alcone.

Skin Care


  • facial cleansers and masks
    Moisturizers,
  • serums,
  • face oils,
  • and sun care products for men’s baths,
  • hands,
  • and bodies.
  • priming and setting the skin,
  • brows, lips,
  • and body Tools and supplies
  • brushes and sets,
  • sponges,
  • storage, and lit mirrors.
  • cleaners and take-offs
    On their website, you can find a full list of all of LimeLife by Alcone’s products.

The products made by LimeLife by Alcone are called “professional grade.” The company also says that its makeup does not contain parabens or come from animals.

In-Cosmetics Connect wrote an article in 2019 about the launch of LimeLife by Alcone in Brazil.

The products are made in the United States and do not contain formaldehyde, parabens, or phthalates. The formulas are made with ingredients that are both natural and vegan.

The company also bets on sustainability by using natural raw materials from small producers. This creates a fair trade cycle that is good for everyone.

The make-up packaging can be reused and recycled, and the brand is doing a lot of research to find a better way to package its skincare products than in plastic.

The Pay Plan for LimeLife by Alcone
LimeLife by Alcone does not tell potential affiliates how they will be paid on their website.

The following information comes from an official LimeLife by Alcone compensation document and is said to be correct until at least February 28, 2023.

Even though I don’t think there will be any big changes after this date (unless there is a major change to the way people are paid), some numbers might have changed slightly if you read this after February 28th.

Note that the volume of commissions and bonuses is about 60% of the retail price of the products that are ordered and bought.

Affiliate Ranks for LimeLife by Alcone
In LimeLife by Alcone’s compensation plan, there are twelve ranks for affiliates.

Here are their names and the qualifications they need to meet:

  • Sign up to be a LimeLife by Alcone affiliate on Beauty Guide
    Lead Beauty Guide: Make and keep $300 PV in retail sales or your purchases every month.
  • Star Beauty Guide: Make and keep $600 GV and $100 PNV a month through retail sales or your purchases and $300 PV a month from other sources.
  • Senior Beauty Guide: Make and keep $900 GV and $100 PNV each month through retail sales or your purchases of $300 PV.
  • Director: Make and keep $600 PV in retail sales or your purchases every month, and make and keep $1200 GV every month.
  • Lead Director: Keep $600 PV in retail sales or your purchases each month, and make and keep $600 GV each month.
  • Star Director: Make and keep $2500 GV a month through retail sales or your purchases and keep $600 PV a month.
  • Senior Director: Make and keep $5000 GV a month through retail sales or your purchases and $600 PV a month.
  • Executive Director: Make and keep $900 PV in retail sales or your purchases every month, and make and keep $10,000 GV every month.
  • Maintain $900 PV in monthly retail sales or your purchases, and make and keep $20,000 GV, or $15,000 GV if you have at least two Senior Directors or higher in your downline.
  • Star Executive Director: Maintain $900 PV in monthly retail sales or your purchases, and make and keep $40,000 GV, or $30,000
  • GV with three Senior Directors or higher in your downline.
  • Senior Executive Director: Maintain $900 PV in monthly retail sales or your purchases, and make and keep $80,000 GV, or $70,000 GV with four Senior Directors or higher in your downline.
  • Personal Volume is what PV stands for. LimeLife by Alcone limits PV from an affiliate’s account or a retail customer account to 100 PV per month, no matter how much product is ordered that month.

“Personal New Volume” is what “PNV” stands for. PNV is the number of sales that can only be counted from new retail customers each month.

“Group Volume” is what “GV” stands for. Group Volume is the total of an affiliate’s volume and the personal volumes of all of their downlines.

Note that from the Executive Director, no single recruitment leg can count for more than 40% of the required GV.

Retail Commissions
LimeLife by Alcone gives a commission on the sale of products to retail customers.

The rate of commission in retail is based on rank:

  • A 20% commission rate is given to beauty guides.
  • The retail commission rate for lead beauty guides to directors is 25%.
  • The retail commission rate for Lead Directors and Star Directors is 30%.
  • The retail commission rate for Senior Directors to Lead Executive Directors is 35%.
  • The retail commission rate for Star Executive Directors and Senior Executive Directors is 40%.
  • Note that an extra 10% retail commission is paid on the first order from a new retail customer or the first autoship order from an existing retail customer.

Commissions that don’t end
LimeLife by Alcone has a one-level compensation plan that pays out residual commissions.

With a unilevel compensation structure, an affiliate is at the top of a unilevel team, and every other affiliate they recruit is right under them (level 1):

If an affiliate on level 1 brings in new affiliates, those new affiliates join the original affiliate’s unilevel team on level 2.

If any level 2 affiliates bring in new affiliates, they move to level 3, and so on until there are no more levels to go down.

Residual commissions are based on how much the whole unilevel team sells.

Rank determines how many unilevel team levels LimeLife by Alcone pays residual commissions on:

  • On level 1, Star Beauty Guides and Senior Beauty Guides make e 3%. (personally recruited affiliates)
  • On levels 1 and 2, Directors and Lead Directors earn 3%.
  • Star Directors and Senior Directors earn 3% on levels 1 through 3. Executive Directors and higher earn 3% on levels 1 through
  • Generation Bonus Lead Executive Directors and higher are eligible for the Generation Bonus.

LimeLife by Alcone calls another Lead Executive Director or higher in a recruitment leg a “generation” in the unilevel team.

This affiliate is the last one in the first generation for that leg. The second generation starts right after.

If there is a second Lead Executive Director or higher further down the leg, they end the second generation and start the third right away.

If there isn’t another ranked affiliate further down the leg, the second generation goes all the way down that leg.

LimeLife by Alcone pays the Generational Bonus on up to four generations per unilevel team leg using this structure:

  • Lead Executive Directors get 2% of the first generation and 3% of the second per unilevel team leg.
  • Star Executive Directors earn 2% on the first generation and 3% on the second and third generations for each unilevel team leg.
  • Senior Executive Directors earn 2% on the first generation and 3% on the second through fourth generations per unilevel team leg
  • Fast Start Bonus
    Affiliates for LimeLife by Alcone get a 10% commission on any sales made by affiliates they recruited themselves in the first 30 days.

Lifestyle Bonus
The Lifestyle Bonus is a monthly bonus given to Senior Directors and above:

  • Senior Directors get $50 every month.
  • Executive Directors get $75 every month.
  • Executive Directors in charge get $150 every month.
  • Executive Directors who are good get $300 a month.
  • Senior Executive Directors get $500 a month.
    Frontline A bonus for building leadership
    The Frontline Leadership Builder Bonus pays affiliates for personally recruiting Directors and higher-ranking affiliates.
  • Lead Directors earn $25 per Director recruited and $50 per Lead Director or more Star Directors earn $25 per Director recruited, $50
  • per Lead Director and $75 per Star Director or more Senior Directors and Executive Directors earn $25 per Director recruited, $50 per
  • Lead Director, $75 per Star Director, and $100 per Senior Director or more Lead Executive Directors and higher earn $25 per Director
  • recruited, $50 per Lead Director, and $75 per Star Director or more Lead Executive Directors and higher earn $25 per Director
  • recruited, $50 per Lead Director, $75 per Star Director, and $100 per Senior Director or more only

3 Formulas For Growth Bonus: The 3 Formulas For Growth bonus is a three-tiered reward for bringing in new retail customers and hiring new employees.

  • 3+1: Refer 3 new retail customers and recruit 1 affiliate within a month, and make $600 in new sales (at least $300 of which must come from the affiliate you recruited yourself). = $200 Bonus: 3 Growth Formulas
  • Refer six new retail customers and recruit two affiliates within a month, and make $1,200 in new personal sales volume (at least $1,200 must come from the two affiliates you recruited yourself) = $600. Bonus: 3 Growth Formulas
  • 9+3: Refer nine new retail customers and sign up three affiliates within a month, and make $1800 in new sales (at least $900 of which must come from the three affiliates you signed up yourself). = $2000 Bonus: 3 Growth Formulas
    Note that the 3 Formulas for Growth bonus is only given for the highest level of qualification.

3 Ways To Get Ahead The rules for getting the bonus change every month, but you can get it more than once in a single month if you get 9+3.

Credits for Products
Affiliates of LimeLife by Alcone can get credits for products.

Through our Fast Start program and by completing monthly challenges, you can get free LimeLife products.

Check out the Fast Start program and The Highlight, LimeLife’s weekly newsletter, for more information.

No specific qualification criteria are provided in LimeLife by Alcone’s compensation documentation.

LimeLife by Alcone’s compensation plan talks about a program called Free2BeMe.

Earn 2Bes and spend them at LimeLife’s Free2BeMe Store, where you can choose from hundreds of items, such as Apple watches, travel vouchers, and luxury goods.

Visit f2beme.com to find out more about this compensation plan.

At the time this article was written, the domain in question was no longer active.

Units of the Empire Fund
Affiliates of LimeLife by Alcone can get shares (called “units”) in a “LimeLife Investment Fund.”

The fund is linked to the LikeLife Fempire Fund, which says that it gives

We help new female business owners by giving them equity capital, coaching, and other resources. We also connect them to our amazing community of Beauty Guides from all over the world, who can promote their business to consumers.

The money given to Fempire Fund units is said to come from profits made by the Fempire Fund.

No specifics are given about who is eligible or how the fund is set up (fees, costs, etc.).

Getting on Alcone’s LimeLife
When a reader first asked me to review LimeLife by Alcone, I thought it was a lime-based company that made health supplements.

I get that LimeLife is probably as close to LimeLight as they could have gotten without a complete rebranding, but if you’re not familiar with it, it’s a bit confusing.

I don’t know how well-known Alcone is among professionals, but the company markets its store as a place for professionals to shop.

Mission

To help artists by giving them access to the best brands and products that will help them bring their ideas to life.

We know what the professional world needs and work hard to give you what you need when you need it.

So, Alcone’s makeup store isn’t made for personal use, but they do have some items for personal use if you need them.

I’m bringing this up because my first thought was that LimeLife by Alcone affiliates were competing with Alcone.

I looked through both catalogs and, while some of the items are similar, I didn’t see any clear duplicates. LimeLife by Alcone has a range of products that are meant for personal use outside of the “industry.”

I don’t know much about makeup, so I can’t say much about its quality or price. Also, cosmetics in general tend to have high markups.

Based on how long Alcone has been in business and the market they aim for with their non-MLM business, I think this says a lot about how good their products are.

It’s also a great selling point to be able to say that your company is owned by a parent company that works with people in show business.

LimeLife by Alcone stands behind its products and makes it easy for customers to get their money back:

We want you to love everything you buy from us. If you’re not happy, you can always return or exchange the product. Just contact your Beauty Guide for help. You can also bring the things back to our warehouse.

Please note that items you want to return or exchange must have a postmark no later than 30 days after you get them (to keep things fair we are firm on this policy).

We’ll put both the price you paid for the item and the sales tax back on the card you used to pay for it. But we can’t give back any shipping costs.

You can bring back collections and sets. Just remember that you must return the whole collection or set it together to get a refund.

Items that are on sale or marked “Final Sale” cannot be returned.

If you don’t like a shade or item you bought on its own or as part of a collection and want to exchange it for a different version of the same product with the same value, all you have to do is send the item back, and we’ll send you a new shade or version for free.

The option to return directly to LimeLife by Alcone’s warehouse gets around any affiliate pushback on returned products, which is not nice or acceptable but does happen.

Moving on to LimeLife by Alcone’s compensation plan, when I saw that PV requirements were “up to” $900 a month, I skipped ahead to see what PV meant.

PV, or Personal Volume, is what LimeLife by Alcone calls the usual mix of affiliate purchases and retail volume. This can be used to get people to join a pyramid scheme (affiliates are the primary customers with little to no retail activity).

LimeLife by Alcone gets around this by putting a $100 cap on how much each account can add to the monthly PV. I like this.

The second MLM affiliate rank for LimeLife by Alcone costs $300 per month, but only a third of that can be spent on affiliates.

LimeLife by Alcone seems serious about driving real retail volume through loopholes, which is good news for people who want to play the system.

This is from the Policies and Procedures of LimeLife by Alcone;

LimeLife by Alcone strictly forbids bonus buying, buying products in large quantities (called “inventory loading”), and buying products or services mainly or only to qualify for or earn compensation, move up in rank, or keep a paid-as rank.

Manipulating the Compensation Plan is any way to get a higher rank, incentives, prizes, commissions, or bonuses that aren’t based on a real customer buying a product or service. This includes, but isn’t limited to:

-Buying goods from a person, business, or another scheme that doesn’t exist;

-The enrollment of people or companies without their knowledge and/or the signing of a Beauty Guide Agreement by those people or companies;

-Fraudulently signing up a person or business as a Beauty Guide;

-Buying products, services, or other things on behalf of another Beauty Guide or customer or under the account of another Beauty Guide or customer to get bonuses or commissions;

Creating fake retail accounts or splitting orders to get around the $100 USD/$125 CAD limit on qualifying volume or to meet your PNV requirement for the month, or

-A Consultant using a credit card without permission when the Consultant is not the cardholder.

At least on paper, nobody in LimeLife by Alcone should be signing up the family pet or relatives to self-fund commission qualification.

I think the plan would be better if the 40% retail commission was the same for all ranks.

In MLM, retail commissions shouldn’t be based on rank. Instead, everyone should be encouraged to make as many retail sales as possible.

“Fempire Fund Units” from LimeLife by Alcone could be a sign that something is wrong. Depending on how these units are bought, this could get close to being security.

LimeLife by Alcone gives its affiliates shares in an investment fund. The fund’s profits come from the work of others, so the affiliates don’t have to do anything.

The fact that LimeLife by Alcone’s compensation information doesn’t say exactly what you need to do to qualify for a Fempire Fund Unit is a red flag.

Also, the fact that LimeLife by Alcone’s website doesn’t have any compensation information is an even bigger red flag. It could also be against the FTC Act because there wasn’t enough information given.

When I was looking for information about LimeLife by Alcone’s pay, I came across documents that were marked “confidential.”

The current documentation isn’t marked as confidential, so hopefully, LimeLime by Alcone has gotten over this silly idea.

All in all, Alcone stands out from other MLM makeup and personal care companies because it has a long history of making professional makeup.

If Alcone’s MLM product isn’t good enough, it could hurt its reputation. The prices also seem fair, so you can try out a few products before making a decision.

Best of luck!

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